Privacy Policy

Introduction

ChinaCulturalTrips.com (“we”, “us”, or “our”) operates
[https://chinaculturaltrips.com/], a platform providing cultural trip information about China,
including destination recommendations, organized tours and customized travel experiences.
We are committed to protecting your privacy and handling your personal data transparently
and securely. This policy outlines how we collect, use, and safeguard your information.

Information We Collect

We may collect the following data when you use our services:
◦ Personal Information: Name, email address, phone number, billing/payment details,
travel preferences, and booking information.
◦ Technical Data: IP address, device type, browser, cookies (see Section 8), and usage
patterns via analytics tools

How We Use Your Information

Your data is used to:
◦ Provide and manage bookings for tours/services.
◦ Communicate updates, itineraries, or customer support.
◦ Personalize your experience (e.g., tailored tour recommendations).
◦ Improve our website and services.
◦ Send marketing communications (with your consent).
◦ Comply with legal obligations (e.g., tax, fraud prevention).

Legal Basis for Processing (GDPR)

We process your data based on:
◦ Contractual necessity (to fulfill bookings).
◦ Consent (e.g., for marketing emails; you may withdraw anytime).
◦ Legitimate interests (e.g., website analytics).
◦ Legal compliance (e.g., financial records).

Data Sharing

We only share your data with:
◦ Trusted Third Parties: Payment processors (e.g., Stripe), tour operators, IT/service
providers, and partners necessary to deliver your booked services.
◦ Legal Authorities: When required by law or to protect our rights.

Data Retention

We retain your data only as long as necessary for the purposes outlined, or to meet legal/tax obligations (typically 6‒7 years for financial records).

Your Rights

Under GDPR, you may:
◦ Access, correct, or request deletion of your data.
◦ Restrict processing or object to direct marketing.
◦ Request data portability.
◦ Withdraw consent (where applicable).
• To exercise these rights, contact us at [your email]. We respond within 30 days. You may also lodge a complaint with your local data protection authority

Cookies

We use cookies to enhance site functionality, analyze traffic, and deliver targeted ads (with consent). Manage preferences via your browser settings or our Cookie Consent Banner.

International Transfers

If data is transferred outside the EEA, we ensure safeguards (e.g., EU-approved Standard Contractual Clauses).

Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect their data.

Security

We implement measures like SSL encryption, access controls, and regular security audits to protect your data.

Policy Updates

We may update this policy periodically. Changes will be posted here, with the “Last Updated” date revised.