Labubu Land: Your Portal to Beijing’s Pop Culture Wonderland
Forget porcelain pandas and silk scrolls - Beijing’s hottest cultural export today is a jagged-toothed, bug-eyed creature named Labubu. This “ugly-cute” icon from Chinese Chao Wan (潮玩) giant PopMart has ignited a global frenzy, from Thai grandmothers to Rihanna’s designer handbags. And the ultimate pilgrimage site? Nestled in Beijing’s Chaoyang Park, the PopMart Theme Land - a 40,000㎡ wonderland where fantasy, art, and pure joy collide. Here’s why this whimsical realm deserves a prime spot on your Beijing itinerary.
Step into Labubu’s Living Fairytale
Designed as a “cultural theme park for Gen Z,” this immersive space blends Chinese mythos with contemporary play:
Labubu Adventure Forest: Scale cloud trampolines, swing on hemp-rope vines, and join “Elf Warrior Bootcamp” training sessions where Labubu’s monster family (Zimomo, Mokoko) photobomb your quests.
Molly’s Castle: A triple-tiered pink fortress where you’ll craft blind boxes on the ground floor, then feast on character-shaped dumplings in rooftop restaurants overlooking the park.
Pop Street’s Magic Hour: Every 30 minutes, the plaza transforms into a snow globe of iridescent bubbles - paired with live concerts at noon and 4 PM where dancers in LED costumes bring Labubu’s Nordic folktale origins to life.
Pro Tip: Grab a park “passport” to collect stamps at hidden stations - trade a full set for limited-edition artist collab stickers!
Beyond the Park: Labubu’s Beijing
Extend the magic across the city:
Guomao CBD Flagship Store: Hunt Labubu’s “Beijing Opera” limited edition - a porcelain-faced variant with phoenix crown detailing, sold only in China.
798 Art Zone: Join monthly “Ugly-Cute” workshops at the PopMart Gallery, painting your own Labubu terracotta warrior or Ming vase parody.
Night Market Chic: At Panjiayuan Antique Market, vendors now hawk Labubu-inspired “mooncake molds” and embroidered pouch sets.
Plan Your Quest:
PopMart Theme Land: Chaoyang Park West Gate 3 (Subway Zaoying Station Exit D)
Must-Buy: Labubu x Beijing Roast Duck figure (park exclusive)
